Google Ads agency that pays off in customers, not clicks
We're a Google Ads agency for companies that want every click to have a reason. We build the account around search intent, track real conversions connected to your CRM and optimize for cost per lead and per sale.
We only ask for your name and email · Free first diagnostic call · No obligation to hire
Paying for Google Ads and not sure what it returns?
The problem is almost never Google Ads itself: it's an account built for convenience and tracking that stops before the sale.
- Reports show clicks and impressions, but not how many customers the spend brought.
- Your ads show up for searches that will never buy, and you pay for them anyway.
- Conversions count form fills, not sales, so the account optimizes for the wrong thing.
- The landing page doesn't match the ad and traffic gets lost on the page.
What changes with an account built to sell
Show up for searches with intent
Campaigns and ad groups organized around what your customer searches for, not internal convenience.
Stop paying for clicks that don't buy
We review the real searches that trigger your ads and exclude the ones that only burn budget.
Optimize for sales, not form fills
Conversions in GA4 and Google Tag Manager and, where it applies, lead quality from your CRM.
The landing page closes what the ad promises
If the page holds back conversion, we fix it or build it: the same team runs campaigns and development.
How we work
Four stages, each with a clear deliverable.
- 1 · AuditWe review the account, tracking and the site. If there's no way to know which click brings each lead, we fix that first. From you: access and one call.
- 2 · PlanBusiness goal (cost per lead or ROAS), campaign structure, keywords and budget, in writing.
- 3 · LaunchCampaigns, ads, conversions and landing pages, with a clear hypothesis for each ad group.
- 4 · Optimize and reportBids, search terms and ads adjusted with data; reports in cost per lead, conversions and sales.
Why Compass
| The usual | How we do it | |
|---|---|---|
| What gets reported | Clicks, impressions and CTR. | Cost per lead, conversions and sales, with CRM data. |
| Search terms | Reviewed when something goes wrong. | Reviewed continuously to cut spend that doesn't convert. |
| Landing pages and tracking | Another vendor, another budget, another timeline. | The same team: marketing and development work together. |
| Language and hours | Support in another time zone or another language. | A bilingual team, English and Spanish, aligned with your hours. |
What people ask us before starting
How much does the service cost?
There are two separate costs: ad spend, which you pay directly to Google, and Compass's management fee. The fee depends on campaign volume; you get it in writing in the proposal, before we start.
How much should I spend on Google Ads?
It depends on the cost per click in your industry, search volume and your lead goal. We estimate it in the audit with Keyword Planner and, if it exists, your account history.
Does the Google Ads account stay in my name?
Yes, 100%. The account stays in your company's name, with all its data and history.
How long until I see results?
Google Ads brings traffic from day one, but an account needs weeks of data to optimize. With a solid structure, a clear cost-per-lead trend usually shows up in the first months.
I already work with an agency. Can you review my account?
Yes. In the audit we review your account, tracking and results, and tell you what we'd change. You decide afterwards, with the information in hand.
What happens after I send the form?
We get back to you within 3 days to schedule a free diagnostic call. We review your situation, answer your questions and, if there's a good fit, send you a written proposal with scope and timeline. No obligation to hire.
Shall we review what's happening in your account?
Book a free diagnostic call: we look at your campaigns, search terms and tracking, and tell you what we'd change.
We only ask for your name and email · No obligation to hire